Posts Tagged ‘Share Holders’
Order No. 347219 Corporate Social Responsibility And Sustainable Marketing

Introduction
The corporate responsibility is the expression of the values within the business strategies and the set of commitments and their obligations that are made by the stakeholders. The company is responsible to the operations that are taking place in the company and these operations are assisted by the ethical values and by the policies and programmes that make the values operational. Thus the organization’s ethical values and standards should support the operations that are done by the company and the operations of the employees in their activities. The social responsibility is the approaches that are taken by the company that is the social and there environmental impacts that show how the company operates and the contribution it makes to ensure the well being of the global and the local communities where it operates. The corporate social responsibility can also refer to the concept that a company considers the interests of the society as the company take the responsibility of the activities of the customers, the employees, share holders, communities and the environment in its operations. (Mark, 2001, pp35)
A business ethics is the application of the ethical values to business behavior, which includes the aspects of the business conduct and also the treatment that is given by the company to the employees and the suppliers to the sales techniques and the accounting practices. The business ethics goes beyond the legal requirements of the company and thus the company has got to know the values that have to be taken so that they can improve in the performance. A company has to address the ethics because of the internal and the external factors that exert pressure on the company and affect its operation. The nature of the benefits of the corporate social responsibility for the company depends on the nature of that company. The responsibility is based on the human resources, the business development departments that are in that particular company.
Where by each department has got its own function that has to be performed so that the company can achieve its goals of providing the products the customers. In the case of the human resources the company should ensure that it has comprehensive policy that will enable it in improving the perceptions of the staff and this will lead to further changes in its performance. The corporate strategies ensures that it manages the risks of the company so that it can be able to build a real culture of undertaking the right thing so that the company can know how to go about its risks. The company has to ensure that it has branded its products so that the customers know which product to purchase therefore the corporate social responsibility has the role of building the customer loyalty through having a distinctive ethical values and this is very important for the company and the customers and every one who has to do something in the company. (Mark, 2001, pp23)
The company should ensure that the requirements that allow the supply of the product have been followed these are things like the health and safety regulations and thus the company will produce the product and more will be sold because there will be no regulations that will affect the supply of this product. The company should ensure that all the requirements are followed and this will lead to economic growth this is because with more production and more sales then it means that the profits will be high and therefore the employees will get high salary that will improve their living standards and thus the country will face economic changes. In throe adoption of the corporate social responsibility the company has to follow the ethical consumerism which will enable the company know the consumer decisions and this will have an assistance in knowing the resources that are to be used so that more is produced. There is the globalization and the market forces the company will be able to seek for public support this is due to the changes that occur as the company is pursuing growth of globalization and thus through this assistance then it will be able to face the competition that exists in the market.
There should be social awareness and education this ensures that the shareholders are socially responsible for the investments that will improve the performance of the company and therefore more investments made leads to more sales and high production been done by that particular company. There is need for the ethics training so that the employees are able to make the ethical decisions when the answers that they get are not clear this will lead to the high performance for such company because the employees will learn the normative values and rules in human behavior.
This will lead to the increase in the benefit of the loyalty to the employees and thus the company will benefit, as the employees will work with a high desire to make the company produce more. The company has to make the consideration on the government laws and regulations this is because if the laws are not set to have the social responsibility then the company will enter into problems in its operations. The company will have a lot of burden to the laws in terms of interpreting them and therefore its operations will be affected and there will be a financial burden to the country because its economy will be interrupted. This is because the company will not perform as its expected meaning that there will be low sales and hence low income is received. (Alice, 2003, pp 67)
The corporate social responsibilities ensure that the company sets policies, practices and programs that will be integrated in the business operations, supply chains and decision making processes so that the company will come out been successful. The responsibility of the current and the past actions and also the future impacts will enable the company know the changes that are to be made so that it can be successful giving honor to the ethical values and the respect to people, communities and the natural environment. For a company to ensure that it achieves the required success then there is need to have the strategic planning which will be part of making the company produce its products as desired. Through this planning then there is need for the mission statement which tells one what the company is at that time where by there is the inclusion of the customers who will be ready to purchase from the company, the critical processes and the desired level of performance. Therefore the company will be ready to interact the processes that will lead to the satisfaction of the consumers as their main aim is to ensure that the costumers get the products that they desire and should not have effect after consumption so that more can be demanded which will lead to high sales. (Alice, 2003, pp 70)
In designing the sustainability of the environment the company should ensure that the products are designed in a way that they will not be produced using a lot of resources this is because if more resources have to be used in production of a product and the resources are expensive then it means that the prices for such products should be high and less will be sold in the market as demand will be low. In designing these products then it means that there will be reduction in the material and energy that will be required and also the pollution will be prevented. This means that the company will have the reduction in the environmental impact that may affect the company in its production. The company should have the EcoAudit which means the company has got to go beyond the compliance audits which are concerned with there evaluation of the company in knowing whether it meets the federal and the local environmental regulations as well as the internal corporate policies and the required standards. This will ensure that the production of such a product is made without problems, as the company will be able to use the opportunities that will lead to the improvement of the product design. The company has to ensure that it can be able to create more goods and services with few resources and create less waste and pollution thus the company will have the eco- efficiency and such a company will have high production as it will face few challenges that affect the production of a product. The company should ensure that it is located together with the service businesses so that they can have an enhanced environmental, economic, and social performance.
This is because they will have collaboration in managing the environmental and the resource issues and therefore such a company will know how to go about the environmental problems that may affect it and thus the product will not be affected. The company should have its focus on the most efficient and productive raw materials and the natural resources so that it can minimize the impacts on the workers and the natural environment. This will assist the workers in making use of the resources in a more utilized manner and the end product is of the desired quality. Through this the product will have its entire life cycle been considered and thus the raw materials that will be used to produce the desired product. Throe is the environmental impact assessment that deals with the identification, the collection and the estimation in the use of these materials and energy flow information and also the costs that both conventional and the environmental in decision making within the organization. (Collins, 2000, pp67)
The corporate social responsibility of a company ensures that there is the consumer understanding and influence which helps the companies to have interaction with the consumers and also in branding of their products then it becomes easier for the consumers to know which product to purchase so that the don’t get the poor quality products. The business owner should ensure that the